The Atlas is a workhorse made to withstand the demands of light industrial use or the joy of a day at the beach. This cruiser has the stamina for whatever your day can throw at it with its durable steel frame and sturdy 26-inch wheels with heavy-duty 12g stainless steel spokes. Its single-speed gearing and coaster brake make the Atlas incredibly easy to maintain. The steel chain guard and front and rear steel fenders keep your clothing clean, and the heavy-duty kickstand keeps the Atlas upright when you arrive at your destination. You'll find the Atlas outfitted with a mix of rugged components, an extra comfy saddle, and grips that won't disappoint.
The Cruiser Lux takes the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, customized components, and of course Electra’s patented Flat Foot Technology.
The Cruiser Lux elevates the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, custom components, and, of course, Electra’s patented Flat Foot Technology. It's practical yet eye-catching, making it the perfect statement piece wherever you go. Ride comfortably and smooth with the Cruiser Lux 1. It's right for you if... You enjoy the ease and simplicity of our single-speed Classic Cruiser but prefer the upgrades offered on the Cruiser Lux. Ride in style on the boardwalk, bike path and everywhere in between on a Cruiser Lux. The tech you get Enjoy maximum comfort and control with our patented Flat Foot Technology, RetroRunner tires and coaster brake. An aluminum cantilevered frame and aluminum components make the Cruiser Lux lightweight, while custom saddle and grips complete the look. The final word The classic beach cruiser was our first muse. After years of innovation and developing our signature style and attention to detail, the Cruiser Lux was born. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun, and easy to ride. Why you'll love it - It's in the name... Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology. - The low maintenance coaster brake and single speed drivetrain keep riding fun and uncomplicated. - Add a bell, basket, fenders, or a surf rack to make the most of those long summer days.
Everything you need to tap into the pure and simple joy of riding a bike. With its comfortable rider position, 8-speed gearing, and wide, smooth-rolling tires, Vida will get you spinning with a smile on your face. It has disc brakes for smooth stopping power, plus a comfortable saddle and grips. - Premium Lightweight Alloy Frame—Durable ALUXX aluminum frameset. - Integrated Stem—Short stem provides better control. - Comfortable Saddle—Selle Royal saddle offers a smooth and pleasant ride. - Disc Brakes—Powerful braking performance for maximum control in all conditions. - Grippy Tires—High-volume 2.4-inch tires provide a smooth ride experience. - Wide Gear Range—8-speed drivetrain for hilly terrain.
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